Archive for the ‘marketing’ Category

Copyright 101: You Can’t Use Stuff Without Permission

Image Credit When I worked in television, we occasionally would get a request from a client involving using a popular song on one of their commercials. Our response was always something along the lines of,  “You can’t do that without permission or you’ll get a cease and desist letter from or (worse) they’ll just sue […]

Read More =>>

Unamused with our conduct, Facebook cracks down

Facebook made an announcement last week that made me pretty happy. I’ve got a really big pet peeve about Facebook business pages that try tricks and manipulations to boost their reach. It bothers me a lot when I see posts ending with things like: “Like this post to show your support for this fallen soldier.” “Comment […]

Read More =>>

Restaurant Websites

Today I’m working on a website for a nice Italian restaurant in San Diego. I love working on menu pages for restaurant websites because it’s a good example of well organized content that is easy to format. I come across a lot of restaurants that use PDF’s or even straight images ( ack!) to display […]

Read More =>>

Three Reasons to Buy Your Own Domain Name

It may feel like it’s something you can’t do, but you can & should purchase your own domain name. Here are three quick, compelling reasons why. You will save money Granted, it’ll only be a few dollars per year, but the rich don’t stay rich by just giving their hard-earned cash away, right? Might as […]

Read More =>>

ADT Allegedly Caught Buying Endorsements

ADT has reached an agreement with the FTC after they were allegedly caught paying bloggers for endorsements of their products on TV without disclosing the relationship. Aside from it just being plain creepy and obviously wrong, the laws are very clear on this matter. If there is any sort of payment made, it must be disclosed. […]

Read More =>>

Attention vs. Connecting

I frequently bemoan the state of online marketing today. We have such a great opportunity as small businesses to really connect with our customers to make them more than just anonymous one time consumers of our wares and make them part of our families. Unfortunately the way most social media streams are managed, we seem […]

Read More =>>

Facebook Contest Rules

We all know that more “likes” on Facebook means better value for our Facebook business pages. In the never ending quest for more likes, it’s tempting to run a contest, but before you do, you need to know that Facebook has a few rules for such things. Some are obvious (“you are responsible for the […]

Read More =>>

QR Code Guerrilla Marketing Downtown Wilmington

Ran downtown this morning to take some photos for a client and spotted this little gem stuck to some magazine dispensers. Feeling bold? Scan and see where it goes. I did.

Read More =>>

Seth Godin: Why Small Businesses Fail | Inc.com

“It’s the small, the weird, and the eager that will make or break you.” via Seth Godin: Why Small Businesses Fail | Inc.com This isn’t a new riff for Seth. He’s stated as much before. Find your niche, delight the geeks and you’ll find success. My question is, do you agree? It’s not the easier path, […]

Read More =>>

Bryson City takes to YouTube to say that they’re still open.

Bryson City, NC has taken to YouTube to let everyone know that they’re open for business even tho the government isn’t. I’m not going to harp on the production value here. Instead I’m going to point out that this is something anyone could do with their smartphone. I might even go so far as to […]

Read More =>>

Twitter on the Ferry

Spotted on the Ocracoke-Hatteras ferry over the weekend. Twitter is a given if you want to push information out these days. The problem isn’t channels. We’ve got plenty of those. The challenges are 1) choosing the right one(s), 2) letting people know you’re there, and 3) generating interesting & useful content.

Read More =>>

Someone tell Britt’s Donuts that they’re doing it wrong

**This was originally shared over the summer on Facebook (Like Meeeee!), but I thought it’d be good to share it here too. Someone tell Britt’s Donuts that they’re doing it wrong. No web page. They have Facebook ( Britts on Facebook ) & Twitter ( Britts Twitter ) but never update either one. But, hey… […]

Read More =>>

A Positive Groupon Story

I saw this on TechCrunch yesterday and after all the bad Groupon nightmares I’ve mentioned on Twitter, I thought I should post this to balance things out. Here are a few things that stood out to me as I read the article and looked into the restaurant. Mr. Friedman is a tracking fiend. He tracks […]

Read More =>>

Good Food Takes Time

Spotted at Sahara’s down the road from McDonald’s.

Read More =>>

There’s No Magic Bullet

Social Media, SEO, Location Based Marketing, TV, Radio, Newspaper, Billboards; no one piece is really going to make your marketing successful no matter what the experts say, and all of it mashed together will make you broke and insane. The real secret is to be awesome. Don’t bribe your customers to brag about you online. […]

Read More =>>

Before You Pull The Trigger On A Groupon Deal

Facebook is launching their deals platform in the US today. If they can beat Groupon’s pricing structure and offer more flexibility for business owners, I think they’ve got a good shot at dominating this particular end of the market. Oh, before you think about a Groupon campaign, you should read this article: Entrepreneur.com :: Groupon […]

Read More =>>