Wow. Consumers prefer simple web sites that are easy to navigate around through. Who knew?
We did, that’s who!
I’ve been blowing this horn for a few years now: Simple is better. Even though the article linked to below is aimed at beginning web designers, the information can help you as a business owner.
This mantra is easier to follow when a site is first built. Over time, things are added and things get out of hand with the 22 top level item navigation and the multiple layers of information below that… all for a simple burger joint.
Image Source: Flickr Commons