Seth Godin: Why Small Businesses Fail | Inc.com

seth

“It’s the small, the weird, and the eager that will make or break you.”

via Seth Godin: Why Small Businesses Fail | Inc.com

This isn’t a new riff for Seth. He’s stated as much before. Find your niche, delight the geeks¬†and you’ll find success.

My question is, do you agree?

It’s not the easier path, for sure. For every successful Britt’s Donuts & I <3 NY Pizza, there’s a dozen restaurants that shut down because they can’t generate the revenue to keep the lights on and the staff paid.

I imagine if it were simple, everyone would do it.

Image Credit: Wikipedia