“It’s the small, the weird, and the eager that will make or break you.”
via Seth Godin: Why Small Businesses Fail | Inc.com
This isn’t a new riff for Seth. He’s stated as much before. Find your niche, delight the geeks and you’ll find success.
My question is, do you agree?
It’s not the easier path, for sure. For every successful Britt’s Donuts & I <3 NY Pizza, there’s a dozen restaurants that shut down because they can’t generate the revenue to keep the lights on and the staff paid.
I imagine if it were simple, everyone would do it.
Image Credit: Wikipedia