Paul Rand

Paul Rand Retrospective from Jeremy Cox on Vimeo.

(video found via Jack Nack on Adobe)

With all the fuss over the new Gap logo this past week, I thought it would be a good idea to point everyone to the master, Paul Rand.

Rand designed logos for IBM, ABC, UPS, NEXT Computers, Westinghouse and a whole slew of others that I’m sure you’ll recognize.

(Yes, I think the Gap logo is ugly and it’s a shame that they paid a obscene amount of money for it.)