The Quest for the Perfect Drive-thru Experience

The ‘Rona is causing disruption in the restaurant industry and national chains are fine-tuning the drive-thru experience. FastCompany takes a look at the big players. The fact that they neglect to even mention Chick-Fil-A is an indication that this is less than exhaustive.

Local restaurants surviving the pandemic have taken to curbside pickup (See Elizabeth’s and Ruth’s Kitchen) and while it’s not always as smooth as an experience as the drive thru, it’s keeping the lights on.

Adapt or die. Here’s the link below. Maybe you’ll find some takeaways you can use.

Link: Starbucks, Taco Bell, Chipotle: The $290 billion race for the perfect drive-through