I came across this article on FastCo. about why there’s a cluster of brands on Instagram that all look alike: a simple line of products with clean, clear design and branding. Detractors refer to this as “blanding”, but the prophet of good modern design, Dieter Rams, says that the best design is as little design as possible and so, we ignore the haters.
The article touches on a lot of things, APA opinions of the source of millennial angst, the upsides of simple product lines and presenting as little choice as possible.
When I think about it, it all feels very Apple-like.
Oh, and the reason that cluster of brands looks the same? They’ve got the same design agency.
I don’t know if I think this is good or bad as my goal has always been to present my client’s image and not my own, but to each their own.
Link below – I’d love to hear your thoughts.